The “Lets Make More Money” program – Let us help you make more money!

The “Lets Make More Money” program – Let us help you make more money!

Under this program, we help our publishers make more money – for which we do all the work and our publishers just give their feedback! Now it cannot get any more easier than that to make more money!

Our publishers have to send us these information to start making more money today:
a. The links to the pages where they would embed our widget to display the contextual product ads

b. Type of products that they want to sell on their site (for ex: books or clothing or electronic goods etc),

c. The expected revenues that they would like to generate (for ex: $10 per month, $100 per month etc.)

d. As detailed as possible visitor statistics of their site

We use these responses to churn out these:
1. A customized list of keywords that they could then incorporate into our widget – these keywords along with the contextual analysis would help the widget generate the most appropriate product ads for their website

2. UI suggestions to modify our widget so that it generates ads that matches the look and feel of their site – the more the ads looks like a part of any site, the better the chances of someone clicking on it

Of course, this will be an iterative process and we will work with our publishers throughout the process till we all are happy with the results.

Or in other words, we won’t stop until you have helped you make more money. Just our way to show that we care!

Google, Bing to incorporate tweets in its results – Good or Bad?

In my opinion, people typically search under these conditions:
1. Exploratory, discovery type of search

For example: Like last night as I was helping out my daughter with her science project, I really needed to look things up! This is the type of search where the results from Google, Bing, Kosmix, etc are of great help.

2. Real time search
For example: When I need to know what people are currently talking about Kanye West, or the latest LCD TV. For this, search engines focusing on Twitter feeds are perfect.

And now, we are talking about combining both of them!

I may not need to see the tweets of all internet junkies every time I search, especially not when I am searching for topics of my daughter’s science project. My needs are similar to a visit to the good old library!

I will definitely need to see the tweets of all internet junkies every time I search for which laptop or TV to buy. My needs are similar to asking around for feedback and understanding general trends.

The point, I am trying to make is, what I search for, my needs, my expected results are all different all the time – and search engines should respect that, understand that and offer me appropriate results.

While analyzing the historical trends, relevancy and popularity from tweets and incorporating them in search results might be good, displaying search results sprinkled with tweets may not be required all the time.

I think, it should be upto the users to decide and inform the search engine what they expect out of it – and the search engines should behave accordingly.

If I asked for the tweets in my results, only then give it to me – else its spam for me!

CPM – Does it makes any sense any more?

CPM has been and always will be the most commonly used mechanism for advertisers to generate brand awareness albeit in different forms. Those full-page ads in newspapers, billboards on the freeways, banner ads on any portal, relate to something more fundamental as to how human beings think and make decisions – to buy or not to buy; if to buy, then when to buy and for how much.

But does the CPM model makes sense any more? It’s been tried and trusted for long enough but what is its future in the new internet enabled world?

My take is that CPM model as a model will withstand the test of time but with substantial changes as to how they are delivered and consumed. The technology for delivering ads on a CPM basis will definitely change and make this much more of an effective mechanism for advertisers.

To illustrate my point, consider this example: If you are on a page reading about Kanye West’s latest blockbuster release, you really do not care about (and thus your brain would automatically tune out) the ad for reducing your mortgage payments. On the other hand, if you see an ad for the latest lineup of shoes by him, you would look at it and if the message were sharp enough, you would probably click on it too! Agreed that clicking on an ad and landing on a page does not mean a sale, but atleast it served the purpose of generating awareness about that specific brand in your mind.

Now, the main point that I am making in my example was that the CPM model worked – but only because of its contextual relevancy. Now, in addition to the page relevancy, add a toping of site visitor’s interest relevancy. Now in our example above, if the ads were about the latest lineup of shoes only because the visitor at some point in the past on some other site, had indicated an interest in buying or had actually bought a pair of shoes – then we have a model that really works.

And today in this digital world of the Internet, we can rely on technology to give us this mechanism of providing contextual relevancy – both for the page the visitor is currently reading (viewing) and for the interests that the visitor had expressed in the past.

And this is where MyContextualAds.com comes in. MyContextualAds.com is a new service that enables web site owners to display contextual product links from the Amazon.com marketplace on their sites. We are extending this service to include advertisers from other networks also. This enables the website owners or blogger to higher monetize their sites. Site Owners make money from referral fees paid out when site visitors click on the ads and transact.

All in all, models that have worked in the past, super charged with sophisticated technologies will herald the new age of advertising models – whereby the ads generated will be relevant to YOU, the buyer – the center of the ad world!

And that’s the call of MyContextualAds.com…

You want ads with ‘Chick’ font type in shocking pink of size 28? Go for it!

Well, you asked for it and we gave it to you!  Publisher’s now can set various font types, sizes and colors to be shown in the text of the ads displayed.

So, start personalizing your ads to exactly match the look and feel of your site!
More power to the publishers!

3 months old MyContextualAds starts generating revenues! Little drops of water make an ocean

This is just an amazing news and we don’t have to thank anyone else but our growing list of publishers. We made the technology but its these publishers who put it to use on their various sites and eventually started generating revenues in this short period!

Kudos to all of you, publishers, for making this happen!

We are GROWING

One month old MyContextualAds.com gets going with more than 100 registered publishers!

Growth comes at a cost!

We have a good news and a bad news:
The good news is that we have seen unprecedented growth in our publishers base.
The bad news is that this has put unprecedented pressures on our servers and we crashed to a standstill yesterday, August 2nd 2009 at 4:48 pm PST.

Our IT team scrambled to fix these issues as soon they could and resolved them today, August 3rd at 11:12 am PST by reinforcing the servers.

As our way of saying “Sorry” for the inconvenience caused, we are offering $5 to every active publisher. Every active publisher should update their accounts with their PayPal Id for the payment to be made within 5 business working days.

Again, we appreciate your continued support and ensure you the best of our services. Rest assured that our future growth will never come at the cost of a server downturn ever again!